Note to Boss: Stop Asking For Comps [Church Marketing Sucks]
When you support the bad habit that creatives have about providing multiple comps, you’re training them to doubt their expertise. You’re also presuming on them that you actually know better than they do about what works.
When you support the bad habit that creatives have about providing multiple comps, you’re training them to doubt their expertise. You’re also presuming on them that you actually know better than they do about what works.