Starbucks' 3-Hour Downtime

This might be about a better cup of coffee, but there’s a lot more to it than that, and it’s pretty slick. Shutting down your operation creates buzz.

The Church Marketing Sucks weblog hits the nail on the head with this one. Travis and I discovered this closure first-hand — much to our surprise — and even spread some of the buzz to our friends. The CMS blog breaks down the applications for web applications and ministries alike.